Marketing and Psychology - Luan Wise, Tom Bowden-Green

Name: Marketing and Psychology - Luan Wise, Tom Bowden-Green
Brand: Taylor & Francis Ltd
SKU: SCCZ42761928

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Výrobce: Taylor & Francis Ltd

EAN: 9781032891149

Výrobní číslo: 9781032891149

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

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Marketing and Psychology - Luan Wise, Tom Bowden-Green

Do obchoduKnihy Dobrovský

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