Branding that Means Business - Matt Johnson, Tessa Misiaszek

Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and a Branding that Means Business - Matt Johnson, Tessa Misiaszek od authora Matt Johnson, Tessa Misiaszek a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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