Works - Paula Scher - diskuze

Paula Scher: Works presents the most extensive monograph of Scher's career to date, featuring over three hundred projects from her early days in the music industry as an art director with CBS and Atlantic Records; through the launch of her first studio, Koppel & Scher; to her decades-long engagement with Pentagram.Coedited by Tony Brook and Adrian Shaughnessy, the book organizes Scher's work chronologically into several thematic sections. It opens with a long interview with the designer, then moves into her record covers from the 1970s and '80s. Central chapters look at her innovative approach to identity design and environmental graphics and its impact on contemporary New York's urban fabric--as seen in work for clients such as MoMA, Charter Schools, the High Line, and Shake Shack--as well as her logos for global corporations and cultural institutions.A large
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