What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint (Webb Nicholas)(Pevná vazba)

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitall What Customers Crave - Nicholas J. Webb od authora Nicholas J. Webb a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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