University Technology Transfer - What It Is and How to Do It (Hockaday Tom)(Pevná vazba)

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EAN: 9781421437057

How do we transfer the brilliance of university research results into new products, services, and medicines to benefit society? University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence. These early-stage technologies need investment from existing and new businesses to benefit society. But how do we connect university research outputs with business and investors?This process, Tom Hockaday explains, is what university technology transfer is all about: identifying, protecting, and marketing university research outputs in order to shift opportunities from the university into business. In this detailed introductory book--a comprehensive overview of and guide to the subject--Hockaday, an internationally recognized technology transfer expert, offers up his insider observations,

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University Technology Transfer: What It Is and How to Do It (Hockaday Tom)(Pevná vazba)

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