The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company (Iger Robert)(Pevná vazba)

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. Robert Iger is one of Time’s 100 Most Influential People of the Year • ONE OF NPR’S BEST BOOKS OF THE YEARRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather tha
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