The New Designer: Rejecting Myths, Embracing Change (Lima Manuel)(Pevná vazba)

How to develop an ethical design practice and build a better world. The choices made by designers have a significant impact on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. Acclaimed designer Manuel Lima aims to change this by challenging common myths and preconceptions about what comprises good design. He argues that designers must take responsibility for the personal, societal, cultural, and environmental impact of their work, rather than simply following a normalized template. As he covers fields ranging from graphic design to industrial design to user experience design, Lima identifies the major steps that designers must take to be a force for good in the world. Rather than sticking to outmoded ideas about perfectionism and individual genius, designers must work together to tackle some of the most challenging
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