Sole Survivor - Daniel Rubin

'A thoroughly entertaining read and valuable insight into building a business.' Touker Suleyman, entrepreneur, BBC Dragons' DenHow does a small London start-up become one of the best-known names on the British high street? Sole Survivor is the warm, plain-spoken and irresistibly readable story of Daniel Rubin, founder of Dune London, and a life spent building beautiful shoes - and a resilient brand - step by step.Rubin begins with family roots in the trade and a simple idea: make fashion-forward shoes that ordinary people actually want to wear, at quality you can feel and a price that makes sense. From there, the road twists through factory floors in India, Italy, Brazil and the Far East; nerve-jangling bank meetings; first stores that thrill and frighten in equal measure; and the practical realities of growth - cash flow, margins, staffing, leases, suppliers, seasonality, and the sheer grit required to keep going. He is generous with the lessons learned when things went wrong: quality lapses, misjudged buys, complicated acquisitions, and the shock of a world that suddenly shuts its doors.What sets this book apart is Rubin's voice - kind, candid and deeply encouraging. He doesn't preach; he explains. He shows how product, people and process come together: how to choose the right factory and still sleep at night; how to price for value, not vanity; how to brief designers, buy well, and protect margin; how to build a team that shares standards and spirit; and how to treat c
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