Profit First - Mike Michalowicz

"START MAKING SOME SERIOUS MONEY...FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST."-Verne Harnish, author of Scaling Up"A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS."-Sally Hogshead, author of Fascinate"PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME...WATCH THE PROFITS ROLL IN."-Chris Guillebeau, author of Born for This and The $100 Startup"A GAME CHANGER...YOU NEED THIS BOOK."-Michael Port, author of Steal the Show"A MUST-READ FOR BUSINESSES LARGE AND SMALL."-Jenny Blake, author of Pivot"THE ROAD MAP TO AVOID BECOMING A STATISTIC."-Dawn Fotopulos, associate professor of business, The King's College, New York City; author of Accounting for the NumberphobicUsing Michalowicz's Profit First system, readers will learn that:· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and
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