Predictably Irrational: The Hidden Forces That Shape Our Decisions (Ariely Dan)(Pevná vazba)

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser." --George Akerlof, 2001 Nobel Laureate in Economics"Revolutionary." --New York Times Book ReviewWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?In this newly revised and
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