Optimum Type - Wang Shaoqiang

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand\'s philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features Optimum Type - Wang Shaoqiang od authora Wang Shaoqiang a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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