Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy (Ghosh Dilip)(Paperback)

Broken into seven parts, Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage of how to integrate holitic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists and health care policy makers, and graduate and post graduate students in nutrition and business related studies, Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy will be a welcome resource.
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