Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Bhargava Rohit)(Paperback)

WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS!The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?The answer may not be all that obvious, and that's exactly the point.For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read
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