Microeconomics and Behaviour, 4e - (Frank Robert)(Paperback / softback)

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately developing a lasting interest in the discipline.Key Features• Fully updated chapters, with new and expanded material on the economics of happiness, halo and decoy effects, price discrimination, the gig economy and self-employment, and partial versus general equilibrium.• Extensive pedagogical features including worked examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions to enhance understanding and retention• Economic Naturalist examples illustrate how economic principles can explain everyday experiences and observations. New examples include: “Why does an efficient health service not do everything to keep people alive?”, “Why did Taylor Swift fans not sell their tickets for The Eras Tour?” and “Why do most cryptocurrencies fail within a few years?”Connect® ResourcesAvailable on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adapti
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