Integrated Business Transformation - Maximizing Value by Connecting Strategy to Key Capabilities (La Rotta Alberto Perez)(Paperback / softback)

Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto P rez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here P rez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization's leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate
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