Innovation Matrix - Three Moves to Design a Winning Strategy for Innovation and Intellectual Property (Jeyakodi Deepika)(Paperback / softback)

The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself. The Innovation Matrix simplifies and structures innovation management and strat The Innovation Matrix - Deepika Jeyakodi od authora Deepika Jeyakodi a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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