HBR's 10 Must Reads on Data Strategy - Satya Nadella, Harvard Business Review, Tsedal Neeley, Thomas H. Davenport, Marco Iansiti
Výrobce: Harvard Business Review Press
EAN: 9798892790918
Výrobní číslo: 9798892790918
Data is your business. Have you unlocked its full potential?If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.This book will inspire you to:Reap the rewards of digital transformationMake better data-driven decisionsDesign breakout products that generate profitable insightsAddress vulnerabilities to cyberattacks and data breachesReskill your workforce and build a culture of continuous learningWin with personalized customer experiences at scaleThis collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of M
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