Flip the Script - Getting People to Think Your Idea is Their Idea (Klaff Oren)(Paperback / softback)

This book will change the way you think about persuasion, and have you closing deals in no time. These days, its just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, weve grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if were told what to think, our defences go up. Thats why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. Theyll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.
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