Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential (Lah Thomas)(Paperback)

This digital transformation playbook provides details and guidance on the tactics required to build a profitable X-as-a-Service business model, including: Digital customer experience Data-driven sales Customer success at scale Digitally enabled partners Outcome-aligned pricing It's the pragmatist's guide to managing a technology-centric B2B company through its next five years of development. Learn what a full digital transformation looks like for technology providers and what your company will need to do to enable digital transformation at scale. Discover the benefits of a complete digital transformation and how it will help unlock efficient growth and enable you to stay relevant and competitive in today's technology market.
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