Digital Frontier - How Consumer Companies Can Create Massive Value Through Digital Transformation (Sohoni Ajay)(Pevná vazba)

Discover how to move forward with your own company's digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You'll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you'll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed
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