Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (LeRoux Miller Kivi)(Paperback)

Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content,
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