Category Management in Purchasing - A Strategic Approach to Maximize Business Profitability (O'Brien Jonathan)(Pevná vazba)

Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners. In this new edition, Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as supplier relationship management. Additionally, this new edition includes general updates and contextualises the procurement function within recent business development such as Brexit. There is also additional material on the effect of international developments on procurement, updated tools and templates, and examples of how these have been successfully used in
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