Boring2Brave - The 'bravery-as-a-strategy' mindset that's transforming B2B marketing (Choueke Mark)(Paperback / softback)

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognized you. What are you working on? What's that? "Whatever the sales team needs to close the next deal." It's hard, right? The maniacal race to convert leads is an addiction for tech companies. But such deal-driven focus means your B2B marketing often looks identical to that of your growing competitor set: complex, technical, product-led sales messages blurted into another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'. If this all sounds familiar, you need this book. Why? Boring2Brave is a step-by-step guide to showing how B2B marketing done differently can influence strategy and '10X' results. It's 'get-off-the-treadmill' time. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Mark's 'Bravery-as-a-Strategy' approach
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