Advertising Account Planning - Planning and Managing an IMC Campaign (Kelley Larry D.)(Paperback)

Name: Advertising Account Planning - Planning and Managing an IMC Campaign (Kelley Larry D.)(Paperback)
Brand: Taylor & Francis Ltd
SKU: SCCZ20601330

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Výrobce: Taylor & Francis Ltd

EAN: 9780765640369

Výrobní číslo: 9780765640369

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and

Cena 2 310 Kč v 1 obchodě

Obchody, které prodávají Advertising Account Planning - Planning and Managing an IMC Campaign (Kelley Larry D.)(Paperback)

Advertising Account Planning - Donald Jugenheimer, Larry Kelley

Do obchoduKnihy Dobrovský

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