A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Christian M. Ringle, Marko Sarstedt, Joe Hair

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, relying on straightforward language instead.
více informací