YouTubers - How YouTube Shook Up TV and Created a New Generation of Stars (Stokel-Walker Chris)(Paperback / softback)

‘Essential reading.’ – ESQUIRE ‘Both absorbing and highly illuminating’ – THE BOOKSELLER ‘No one understands the intricacies of YouTube like Chris Stokel-Walker’ – THE ATLANTIC Two billion people watch YouTube and it reaches deep into everyday lives. Its creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens – and who is behind their success? More than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. YouTubers is the only book you need to understand YouTube, its ownership by Google, its deal for stars and its ecosystem of talent managers, advertisers and marketers. It is a richly-layered deep dive into YouTube brimming with lively characters, engaging facts, and influencer case studies. It is an ideal guide for any media studies students, advertisers, brand managers and business people who need to understand YouTube professionally. And for any non-fiction reader interested in a gripping business and technology saga dripping with big money, ruthlessness, determination and ambition. YouTubers starts by charting the platform''s launch in a boring 19-second video of the elephant enclosure at San Diego Zoo – which has now had 242 million
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