You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company (Ganzler Maisie)(Pevná vazba)

Five invaluable lessons for integrating sustainability into your business, from a leader who's done it for thirty years.Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time.So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even
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