What Works, What Doesn't (and When): Case Studies in Applied Behavioral Science (Soman Dilip)(Pevná vazba)

How well do behavioral science interventions translate and scale in the real world? Consider a practitioner who is looking to create behavior change through an intervention - perhaps it involves getting people to conserve energy, increase compliance with a medication regime, reduce misinformation, or improve tax collection. The behavioral science practitioner will typically draw inspiration from a previous study or intervention to translate into their own intervention. The latest book in the Behaviourally Informed Organizations series,　What Works, What Doesn't (and When) presents a collection of studies in applied behavioral research with a behind-the-scenes look at how the project actually unfolded. Using seventeen case studies of such translation and scaling projects in diverse domains such as financial decisions, health, energy conservation, development,
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