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What's Your Type? - The Strange History of Myers-Briggs and the Birth of Personality Testing (Emre Merve)(Paperback / softback) - diskuze

What's Your Type? - The Strange History of Myers-Briggs and the Birth of Personality Testing (Emre Merve)(Paperback / softback)
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Výrobce: HARPERCOLLINS

EAN: 9780008201418

Výrobní číslo: 9780008201418

A SPECTATOR BOOK OF THE YEAR‘History that reads like biography that reads like a novel – a fluid narrative that defies expectations and plays against type’ New York Times‘Brilliant and savage’ Philip HensherAn unprecedented history of the personality test conceived a century ago by a mother and her daughter – fiction writers with no formal training in psychology – and how it insinuated itself into our boardrooms, classrooms, and beyond.The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language – of extraversion vs. introversion, thinking vs. feeling – has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test''s widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success – no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives?First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed

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AutorMerve Emre
Jazykanglický
Počet stran336
Rok vydania2019

Cena od 336 Kč - 495 Kč v 2 obchodech

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