What's Your Story?: The Essential Business Storytelling Handbook (Bruckner Adri)(Pevná vazba)

Are you trying to build your profile as a leader?
Are you using social media to your advantage?
Is your communication jargon-free?
When do you choose to produce a video or a podcast?
Does your message come through loud and clear?
What's the future of storytelling, and are you prepared for it?
In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.
Be authentic, be authoritative and be
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