Using Semiotics in Retail - Leverage Consumer Insight to Engage Shoppers and Boost Sales (Lawes Dr Rachel)(Paperback / softback)

Boosting retail sales is more important now than ever. Stand out in the face of fierce competition by increasing conversion rates and maximizing customer experience through leveraging semiotic insights online and in physical stores.

Highly practical and accessible in approach, and written by one of the original founders of commercial semiotics, Using Semiotics in Retail shows retailers of all sizes how to upgrade their marketing. Taking the reader step-by-step through areas such as how to design exciting online shopping experiences and modifying shopper behaviour to stimulate unplanned purchases and increase engagement with new brands, it features numerous real-world case studies and examples throughout. Also explaining how to convey specific messages both online and in-store such as 'premium', 'value' and 'natural' and how to serve and disrupt shopper
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