Using Communication Theory - An Introduction to Planned Communication (Windahl Sven)(Paperback)

"There is nothing so practical as a good theory" - Kurt Lewin What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will: " Practice what they learn with activities and exercises" Apply their own experiences to theory through prompts to reflection" Consolidate their
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