Understanding the Korean Wave: Transnational Korean Pop Culture and Digital Technologies (Yong Jin Dal)(Paperback)

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.This book provides an accessible introduction to the Korean Wave - the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past thirty years - providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies - from television dramas, film, and K-pop to online games, and webtoons - and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if
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