Touch: Building Your Brand in the Experience Economy (Dietzel Jrg)(Paperback) - diskuze
EAN: 9789814868525
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer J rg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging
Cena 339 Kč v 1 obchodě
Dotazy, recenze a diskuze k Touch: Building Your Brand in the Experience Economy (Dietzel Jrg)(Paperback)
Přidat dotaz
Přidat rezenci, hodnocení
Přidat dotaz