The Pyramid Principle - Barbara Minto

Many professionals find that during written communication or presentations, it is harder to organise their thinking than to write the words. When ideas are not arranged in a clear and logical order, it may confuse the readers. This often leads to documents that are difficult to understand and do not make a strong impact. The Pyramid Principle offers a proven method to help you organise your thinking before you start writing.

Think creatively, reason carefully and express your ideas in a clear way.
Define complex problems and set the objective for any document you write.
Review your ideas
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