The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to incre
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