The Persuasion Engine - Roger Dooley

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you’ll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktopPractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversionsStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resourcesAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate cu
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