The Metail Economy - Joel Bines
Výrobce: McGraw-Hill
EAN: 9781264274635
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.From Joel Bines, one of today's top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to
Parametry
Autor | Joel Bines |
Jazyk | anglický |
Nakladatelství | Nakladatelství |
Počet stran | 240 |
Rok vydania | 2022 |
Rok vydání | Rok vydání |
Žánr | Žánr |
Cena od 536 Kč - 614 Kč v 2 obchodech
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