The Luxury Strategy - Jean-Noel Kapferer, Vincent Bastien

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world''s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ''rules'' upside-down. Written by two world experts on luxury branding, The Luxury Strategy p
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