The Challenger Sale - Dixon Matthew, Adamson Brent

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them. An The Challenger Sale - Matthew Dixon, Brent Adamson od authora Matthew Dixon, Brent Adamson a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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