The Center of Experience: A Blueprint for Creating the Experience-Led Enterprise (Kihlstrm Greg)(Pevná vazba)

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits. With honest expression and stimulating, provocative thinking, Greg comes from a place of passion and understanding of what it takes to achieve value. You'll be reading words from someone who has been there and done that. Who has a vision and a plan for the how to rather than just theory, says Diane Magers, CEO of Experience Catalysts.The book provides a
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