The Book Publisher's Handbook - Sue Collier

The book publishing world can be a daunting, confusing place, often filled with more questions than answers. If you're interested in self-publishing, what platforms should you use and how do you market your book to the right target audience? If you're launching your own publishing company, how do you create a P&L (profit and loss) statement to ensure your books and broader strategy remain profitable? Find all these answers and more in The Book Publisher's Handbook, a comprehensive resource for both aspiring and established independent publishers who want to master the ins and outs of the publishing process. This guide offers clear and actionable advice and equips you with the tools and knowledge needed to succeed in today's ever-changing publishing landscape. Inside you'll find: Essential tips on how to format manuscripts based on genre, including proper formatting, clean pagination, and professional presentation; A breakdown of critical industry terms like royalties, advances, and distribution, and commonly used acronyms like ISBN, CIP, POD, and BISAC; Comprehensive information on printing and production, including print-on-demand vs. traditional printing, paper types, trim sizes, binding methods, and color specifications; How wholesale discounts and book returns affect your bottom line; Proven book cover design strategies - typography, imagery, and layout - and how to collaborate with designers; Traditional and digital book marketing tactics, including social media for auth
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