The Behaviour Business: How to Apply Behavioural Science for Business Success (Chataway Richard)(Paperback)
EAN: 9780857197344
If you are in business, you are in the business of behaviour - and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don't) - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture - to developing the world's most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens or real-world examples), Richard guides readers
Cena 361 Kč v 1 obchodě
Obchody, které prodávají The Behaviour Business: How to Apply Behavioural Science for Business Success (Chataway Richard)(Paperback)
Zobrazit historii ceny The Behaviour Business: How to Apply Behavioural Science for Business Success (Chataway Richard)(Paperback)
Historie nejnižsí ceny The Behaviour Business: How to Apply Behavioural Science for Business Success (Chataway Richard)(Paperback). Porovnání obchodů, které prodávají The Behaviour Business: How to Apply Behavioural Science for Business Success (Chataway Richard)(Paperback).
The Hobbit - John Ronald Reuel TolkienInto The WildPod hladinou - Samolepková knížka
Velký německo-český slovník pro veřejnHádanky - První Kniha AktivitKočka v Zemi čísel
- Ekeland IvaYankee candle Svíčka ve skleněné dóze Ostatní Lepidlo s glitry - červené 40 Dějepis 7 pro základní školy StředověkMccarthy Michael: English Vocabulary IVelké dějiny zemí Koruny české VII.Důvěra a demokracie - Přehled sociolog