Talking for Success: The Secret Codes of Conversation - And How to Master Them (Clifton Jonathan)(Paperback)

''This book is a tour de force. Finally, a crystal-clear, razor-sharp and entertaining account of how the spoken word really works.'' – Geert Jacobs, Professor of Linguistics, Ghent University, Belgium ''At last, a book about how language works that is for everyone... provides fascinating insights into the complexities of language without being technical or boring!'' – Stephanie Schnurr, Professor of Linguistics, Warwick University, England ''This book is a must-have!'' – Fiona Rossette-Crake, Professor of English Linguistics, Université Paris Nanterre, France Imagine if you could always get what you want. Just by speaking properly For decades academics have been slowly cracking the secret codes of spoken language used by successful speakers to get what they want. Now in this practical and eye-opening guide, Jonathan Clifton, a linguistics expert who has been decoding language for decades, identifies these tactics, explaining how and why they work. And he sets out 100 ways you can apply these secret codes of spoken language yourself, and achieve your goals in life, love and work. Debate, small talk, negotiation, advertising, apologies, presentations, and news interviews, all are covered by this practical and often amusing guide. Dr Clifton, an associate professor at the Université Polytechnique Hauts-de-France, France, has been teaching communication to students at universities in Europe and India for the past 25 years. He has come to realise that academics are often
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