Sustainability Storytelling - Mike Hower - diskuze

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward. Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust. Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective. You'll learn how to:- Apply sustainability communication principles to craft clear, honest and engaging narratives- Implement frameworks that link business strategy with environmental and social impact- Develop approaches to avoid greenwashing and manage regulatory, legal and reputational risks- Optimize stakeholder engagement across investors, consumers, employees and partners-
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