Strategic Management: From Confrontation to Transformation (Volberda Henk W.)(Paperback)

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

Covering the latest theories and concepts and taking an action-oriented approach, the book includes:

- Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation
- Four diagnostic chapters providing practical tools for each stage of the strategy process
- Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben &
více informací