Store Design: A Complete Guide to Designing Successful Retail Stores (Green William R.)(Paperback)

As a professional working with retail clients and their facilities, Store Design is an invaluable resource for all project stakeholders in the retail environment. It's a concise but complete overview of the design perspectives critical to creating spaces that excite, energize, and, most importantly, motivate consumers to make purchases. Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful store magnets to attract customers, intrigue them, and sell products and services.
The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to the type of store, location, the product, price point, and budget. Systematically design and organize a store that reinforces the desired image, attracts shoppers, and motivates them to buy. Create flexible, timeless, and tasteful stores.
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