Startup Way - How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth (Ries Eric)(Paperback)

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working The Startup Way - Eric Ries od authora Eric Ries a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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