Startup Way - How Entrepreneurial Management Transforms Culture and Drives Growth (Ries Eric)(Paperback)

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start The Startup Way - Eric Ries od authora Eric Ries a nakladatelství za skvělé ceny na e-shopu Martinus.cz
více informací a parametry