Sport Public Relations

Navigate the evolving world of sport public relations. Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport. The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges. Featuring an all-new full-color presentation, the fourth edition includes updated content:Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital worldFocused discussion on name, image, and likeness (NIL) issues and athlete brandingNew social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategyReinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenarioInformation on digital engagement strategies beyond social media, w
více informací